{"id":467499,"date":"2025-01-08T12:42:39","date_gmt":"2025-01-08T17:42:39","guid":{"rendered":"https:\/\/www.newbeauty.com\/?p=467499"},"modified":"2025-01-09T11:05:31","modified_gmt":"2025-01-09T16:05:31","slug":"ashley-tisdale-being-frenshe-hair-care-line","status":"publish","type":"post","link":"https:\/\/www.newbeauty.com\/ashley-tisdale-being-frenshe-hair-care-line\/","title":{"rendered":"Ashley Tisdale&#8217;s Viral Wellness Brand Launches Hair-Care Products"},"content":{"rendered":"\n<p>If you&#8217;d asked me what I associated <a href=\"https:\/\/www.newbeauty.com\/ashley-tisdale-wellness-interview-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ashley Tisdale<\/a> with back in 2010, I would have immediately said the <em>High School Musical<\/em> mega diva, Sharpay Evans. Nowadays, though, I think of Tisdale as more of a master of mood balancing and zen finding, thanks to her brainchild wellness brand, Being Frenshe.<\/p>\n\n\n\n<p>The cross-sector wellness brand made major waves in the beauty industry when it launched in 2022 with functional fragrances and a <a href=\"https:\/\/www.newbeauty.com\/dopamine-glam\/\" target=\"_blank\" rel=\"noreferrer noopener\">mood-centered approach<\/a> to self care. From body mists and oils to lotions and sticks, Being Frenshe&#8217;s curated line of fragrance products has been helping consumers to re-center and add focus to their beauty routines. Today, Being Frenshe makes another giant leap in pursuing energy-focused beauty by launching its first line of hair-care products.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Being Frenshe Enters Hair Care Space With 13 Mood-Boosting SKUs<\/h2>\n\n\n\n<p>The hair care market today is extensive, but Tisdale&#8217;s entrance to the space brings about a new approach to hair health, in what the brand is calling &#8220;hair wellness.&#8221; &#8220;Hair wellness is a new, holistic approach to hair care that puts hair and scalp health at the forefront while embracing the power&nbsp;of ritual to change your mood,&#8221; the brand explains, &#8220;This line is not about fixing your hair and all about giving love to your hair.&#8221; Across the 13 hair wellness products, Being Frenshe&#8217;s iconic scents are featured, from Cashmere Vanilla to Lavender Cloud and Salty. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/01\/121724_FRE_15_HAIRCARE-COLLECTION_13890-1024x683.jpg\" alt=\"\" class=\"wp-image-467717\" srcset=\"https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/01\/121724_FRE_15_HAIRCARE-COLLECTION_13890-1024x683.jpg 1024w, https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/01\/121724_FRE_15_HAIRCARE-COLLECTION_13890-300x200.jpg 300w, https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/01\/121724_FRE_15_HAIRCARE-COLLECTION_13890-768x512.jpg 768w, https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/01\/121724_FRE_15_HAIRCARE-COLLECTION_13890-1536x1025.jpg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><sub>Courtesy of Being Frenshe<\/sub><\/figcaption><\/figure><\/div>\n\n\n<p>Being Frenshe&#8217;s hair wellness line is broken into three categories: Moisture, Restore and Clarify. The Moisture sector features the <a target=\"_blank\" href=\"https:\/\/www.target.com\/p\/being-frenshe-moisture-shampoo-cashmere-vanilla-16-fl-oz\/-\/A-92353517?sid=&amp;ref=tgt_adv_xsp&amp;AFID=google_pla_df&amp;fndsrc=tmnv&amp;DFA=71700000120855535&amp;CPNG=PLA_DVM%2Ba064R0000155bRfQAI-Maesa_Being+Frenshe_InnovationLaunch_Jan_2025-1449687&amp;adgroup=PLA_Maesa&amp;LID=700000001393753pgs&amp;network=g&amp;device=c&amp;location=9073502&amp;gad_source=1&amp;gclid=Cj0KCQiA4fi7BhC5ARIsAEV1YiZPtKdtXHXOxbbxmDzftfFzi8t6K21aAqjsZ5AT4Tk-YeOsE9c0lX8aAplIEALw_wcB&amp;gclsrc=aw.ds\" rel=\"noreferrer noopener\">Moisture Shampoo<\/a> ($16) and <a target=\"_blank\" href=\"https:\/\/www.target.com\/p\/being-frenshe-moisture-conditioner-cashmere-vanilla-16-fl-oz\/-\/A-92353510?ref=tgt_adv_xsp&amp;AFID=google_pla_df&amp;fndsrc=tmnv&amp;DFA=71700000120855535&amp;CPNG=PLA_DVM%2Ba064R0000155bRfQAI-Maesa_Being+Frenshe_InnovationLaunch_Jan_2025-1449687&amp;adgroup=PLA_Maesa&amp;LID=700000001393753pgs&amp;network=g&amp;device=c&amp;location=9073502&amp;gad_source=1&amp;gclid=Cj0KCQiA4fi7BhC5ARIsAEV1YiZTOgpH78XHEpoVBNFijE_J6cY4Zh35H-Y5Pk7RletpwABxbfnH5hoaAmgLEALw_wcB&amp;gclsrc=aw.ds\" rel=\"noreferrer noopener\">Conditioner<\/a> ($16), <a target=\"_blank\" href=\"https:\/\/www.target.com\/p\/being-frenshe-moisture-leave-in-conditioner-spray-cashmere-vanilla-6-fl-oz\/-\/A-92353518?sid=&amp;ref=tgt_adv_xsp&amp;AFID=google_pla_df&amp;fndsrc=tmnv&amp;DFA=71700000120855535&amp;CPNG=PLA_DVM%2Ba064R0000155bRfQAI-Maesa_Being+Frenshe_InnovationLaunch_Jan_2025-1449687&amp;adgroup=PLA_Maesa&amp;LID=700000001393753pgs&amp;network=g&amp;device=c&amp;location=9073502&amp;gad_source=1&amp;gclid=Cj0KCQiA4fi7BhC5ARIsAEV1YibtfLtAGq8XMnP9wKcqOycShp3uc1f8LSlcBdCUoNelumkheBT0sP8aAptXEALw_wcB&amp;gclsrc=aw.ds\" rel=\"noreferrer noopener\">Leave-In Spray<\/a> ($17), <a target=\"_blank\" href=\"https:\/\/www.target.com\/p\/being-frenshe-ritual-refresh-dry-shampoo-cashmere-vanilla-5oz\/-\/A-92353516?sid=&amp;ref=tgt_adv_xsp&amp;AFID=google_pla_df&amp;fndsrc=tmnv&amp;DFA=71700000120855535&amp;CPNG=PLA_DVM%2Ba064R0000155bRfQAI-Maesa_Being+Frenshe_InnovationLaunch_Jan_2025-1449687&amp;adgroup=PLA_Maesa&amp;LID=700000001393753pgs&amp;network=g&amp;device=c&amp;location=9073502&amp;gad_source=1&amp;gclid=Cj0KCQiA4fi7BhC5ARIsAEV1Yiau5aYCDXShaq4LYi0EanTng1duu_fyG90VRqW2m-Y9ClKT0e_1kG8aApOAEALw_wcB&amp;gclsrc=aw.ds\" rel=\"noreferrer noopener\">Ritual Refresh Dry Shampoo<\/a> ($15), as well as a hair cream and oil, all in the brand&#8217;s Soothe &amp; Comfort Cashmere Vanilla fragrance. The Restore collection features <a target=\"_blank\" href=\"https:\/\/www.target.com\/p\/being-frenshe-restore-shampoo-lavender-cloud-16-fl-oz\/-\/A-92353515#lnk=sametab\" rel=\"noreferrer noopener\">Restore Shampoo<\/a> ($16), <a target=\"_blank\" href=\"https:\/\/www.target.com\/p\/being-frenshe-restore-conditioner-lavender-cloud-16-fl-oz\/-\/A-92353522#lnk=sametab\" rel=\"noreferrer noopener\">Conditioner<\/a> ($16) and <a target=\"_blank\" href=\"https:\/\/www.target.com\/p\/being-frenshe-reset-38-renew-hair-mask-lavender-cloud-10oz\/-\/A-92353519#lnk=sametab\" rel=\"noreferrer noopener\">Reset &amp; Renew Hair Mask<\/a> ($18) in its calming Lavender Cloud scent. The Clarify line includes a <a target=\"_blank\" href=\"https:\/\/www.target.com\/p\/being-frenshe-clarifying-shampoo-salty-16-fl-oz\/-\/A-92353512#lnk=sametab\" rel=\"noreferrer noopener\">Clarifying Shampoo and Conditioner<\/a> ($16) and a <a target=\"_blank\" href=\"https:\/\/www.target.com\/p\/being-frenshe-detox-salty-scalp-scrub-6-fl-oz\/-\/A-92353523#lnk=sametab\" rel=\"noreferrer noopener\">Detox Salty Scrub<\/a> ($16), all in its Serenity &amp; Clarity Salty scent.<\/p>\n\n\n\n<p>Whether you&#8217;re trying to unwind, recharge or reset, Being Frenshe&#8217;s hair wellness products have arrived to make your hair-care routine a self-care ritual.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some added zen for your everything shower. <\/p>\n","protected":false},"author":60,"featured_media":467540,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","apple_news_api_created_at":"2025-01-08T17:42:43Z","apple_news_api_id":"ad321d3e-6cc2-480e-8027-93c963792bde","apple_news_api_modified_at":"2025-01-09T16:05:27Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAA==","apple_news_api_share_url":"https:\/\/apple.news\/ArTIdPmzCSA6AJ5PJY3kr3g","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[394,22942],"tags":[19717,28045,18867,20201],"nb_content_type":[],"nb_issue":[],"nb_treatment":[],"nb_sponsored":[],"nb_associated_doctor":[],"class_list":["post-467499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hair","category-news","tag-ashley-tisdale","tag-being-frenshe","tag-hair-care","tag-launch-news"],"acf":[],"yoast_head":"<!-- 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